Tharaka Nithi’s main attractions include an expansive landscape of great scenic beauty, rich botanic, wildlife diversity and mountain climbing, cultural sites and the Tana River Basin. The recreational resources are available but mostly remain untapped. Thirteen permanent rivers and streams ensure the survival of its agriculture, wildlife, and industries but also feeds its more than twenty less known waterfalls; all very impressive.
The County borders Meru National Park, which provides a high potential for tourism activities yet little tourist activities take place in the adjacent areas. The magnificent scenery also attracts film production and site seeing. Other sites seeing venues include the Mt.Kenya, Meru national park, and several waterfalls. Tharaka Nithi County has great tourist infrastructure potential.